Middle Grade Ninja is available on Soundcloud, Stitcher, itunes, Podbean, Podblaster, RadioPublic, blubrry, Listen Notes, Google Play, and many other fine locations.
Claire McKinney and I have an in-depth, though brief conversation about marketing middle grade novels. We talk about her work with both independently and traditionally published authors and the differences in promoting the two. She shares some direct strategies for social media campaigns, cost-per-click sites, and getting reviews. And she lends her thoughts on evaluating the effectiveness of marketing.
Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. In her book, she opens a window into the world of media relations and publicity so that authors will learn:
How to promote your book to the media
How to create your own media contact list
How to write press materials and how to use them
How to create a timeline and plan a campaign on your own
How to pitch, who to pitch to, and when
How to talk to your publisher about publicity