Friday, September 6, 2019

Middle Grade Ninja Episode 39: Public Relations Expert Claire McKinney

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Claire McKinney and I have an in-depth, though brief conversation about marketing middle grade novels. We talk about her work with both independently and traditionally published authors and the differences in promoting the two. She shares some direct strategies for social media campaigns, cost-per-click sites, and getting reviews. And she lends her thoughts on evaluating the effectiveness of marketing.




Claire McKinney has been working in public relations for over 20 years. She has appeared on the Today show and CSPAN as an expert on publishing and she travels regularly to speak to authors and audiences about PR and social media marketing.  Authors she has worked with include Della Reese, Toni Morrison, Madeleine Albright, Walter Mosley, Robert Dallek, Rick Moody, George Pelecanos, Plum Sykes, Noam Chomski, Richard North Patterson, and Kristin Gore.





Are you an author? Is your book about to be published? Are you wondering how to promote your book?

Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. In her book, she opens a window into the world of media relations and publicity so that authors will learn:

How to promote your book to the media

How to create your own media contact list

How to write press materials and how to use them

How to create a timeline and plan a campaign on your own

How to pitch, who to pitch to, and when

How to talk to your publisher about publicity



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