Saturday, July 11, 2020

Middle Grade Ninja Episode 80: Public Relations Expert Sarah Miniaci

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Sarah Miniaci and I discuss her career in publicity from running a literary magazine to her work with many notable authors at Smith Publicity. She explains giving in order to get, get lists, top gets, longest lead gets, and never forgets. We chat about raising your author profile, establishing publicity goals, measuring your success, reader targeting, tearing down discoverability myths, and a chalk-changing, vacuum-knocking ghost.

Having worked in a variety of roles in fields that include education, entertainment, fine arts and publishing throughout the public, private and not-for-profit sectors, since 2011 Sarah Miniaci has brought a broad range of knowledge and experience to her work at Smith Publicity, where she serves as Director, Literary Strategy. An avid and genre-spanning reader, Sarah also serves on the board of Diaspora Dialogues, a charitable organization working to change the face of Canadian literature which supports diverse emerging writers in turning their craft into a career through mentorship, professional development, and opportunities to present and publish their work. She continues to be energized by designing and executing publicity campaigns for debut and veteran authors alike.

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