Saturday, April 9, 2022

Middle Grade Ninja Episode 160: Public Relations Expert Ellen Whitfield

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Ellen Whitfield and I discuss how she went from being a reader to a copyeditor to a book reviewer to a publicist with BOOKS FORWARD. We talk specifically about budget numbers for authors preparing to promote their newest launch, strategies for promoting backlists, entering awards contests, what every author should include in their email signature, working with a publisher’s in-house publicity team, and so much more.


Ellen balances her understanding of “the other side of the desk” when it comes to media pitching, with a true love of an avid bibliophile. She was part of the journalism community for more than seven years, working at respected print and online media outlets including The Dallas Morning News, The Advocate newspapers of Baton Rouge and New Orleans (where she coordinated book coverage), the Waco Tribune Herald and others.

Her experience on the editorial side of the travel, community and lifestyle sections of newspapers, along with her social and online media savviness as a popular Bookstagrammer, is to the benefit of authors across genres. She has an eye for design and a passion for detail.

Ellen provides daily mentorship to the Books Forward team and trains incoming publicists to provide expanded services to our growing and beloved Books Forward family.

A Louisiana State University graduate, Ellen lives in the Bayou State with her newspaper-executive husband, bright-and-spirited daughter (we know where she gets that from!) and an ever-growing collection of 550 books.

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